TikTok isn’t just a social media site that offers entertainment via short video but also can make profit for online merchandisers via TikTok Shop, a feature developed for E-Marketplace. Hence, for the newbie merchandiser that wants to open TikTok Shop but doesn’t know how to start, here are the things you should know and the techniques to increase revenue.

The Things You Should Know Before Opening TikTok Shop

1. Product

First, you should know what product you want to sell. A product you sell on TikTok Shop should be a high-demand and legal product.

2. Customer Target

Next thing you should know is who your customer target is. Knowing customer targets helps you be able to create the right content that serves the needs of customer targets.

Techniques to Increase Revenue

1. Post video that show the process of product

A video that tells the story behind the brand and shows the process of production can make customers feel impressed and relative to the brand which has a high chance that they will buy a product. Plus, this strategy can increase brand value.

2. Show how a product is important for daily life

The next type of video you should post is a video showing the benefits of a product or how the product can solve a customer’s problem in daily life. This strategy can stimulate customers to want to buy your product effectively.

3. Constantly post video

One of the strategies that can help you increase sales without advertising payment is posting videos constantly which you should post daily or 3-4 times a week. This strategy will increase a chance that a customer can see your video.

         Opening TikTok Shop isn’t that hard. If you know how to choose the right product that is suitable for market demand and present it with an interesting video, then you’ll get a huge amount of revenue. However, if you don’t want to do online marketing on TikTok yourself, WIS Marketing can serve you with our TikTok Ads service.